- ISBN13: 9780470455777
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
A completely updated reference to help you get the most value out of your AdWords campaigns Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. When your ad appears next to the search results, people can simply click your ad to learn more about you or make a purchase. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Offering valuable advice, this new edition includes case studies from readers who have shared what they learned from using the techniques revealed in the first edition. A revised and updated guide that shares invaluab… More >>
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Lens Artwork
April 23, 2010 at 8:06 am
Alright, well I actually have bought the book so here it goes:
This book will walk you through EVERYTHING. It’ll tell you how to research your market, do the initial setup, and of course manage an entire campaign. Better yet, he gives you tips on what to do once you get someone to look at your site to increase the chance of them following through with your offer. I cannot recommend this book highly enough if you want to get serious about running Adwords campaigns.
And the icing on the cake? There’s a certificate included for $25 in Adwords credits to get you started – more than what you’ll pay for the book here on Amazon. How can you go wrong?
Rating: 5 / 5
JackieBiz
April 23, 2010 at 9:07 am
This book should be read not only by people trying to learn about AdWords but also by those interested in narrowing down their market niches. I have spent hundreds of dollars in marketing materials, I hold an MBA degree but I must humbly admit this is the first time I actually understand my market niche down to the color of their socks.
It is amazing what you can do today with Google Tools and their readily available information, but it takes a book like this to learn and understand this powerful source of information and Howie Jacobson does an incredible job at communicating it.
Rating: 5 / 5
Connie Ragen Green
April 23, 2010 at 10:33 am
I waited for this book to arrive as soon as it was available this summer. I teach newbies how to get started online, and Adwords is always the area that trips them up. Having access to Howie Jacobson’s latest book on this topic will give you a competitive edge.
He also covers landing pages and other topics that are of huge importance to how much you will end up spending on your campaign.
My business would still be growing if I was not using Adwords to find new prospects, but it would take me ten times as long for it to happen. Adwords speeds up the process of knowing what works and what doesn’t.
My recommendation: Buy this book, read it straight through, and then go back and read it again as you are setting up your own Adwords campaigns. You will save money and make money from the information included here. This book is sure to become the accepted manual on learning how to use this method for making money online. Things can change very quickly on the internet, so I urge you to get started today and take advantage of this cutting edge material.
Rating: 5 / 5
Steven E. Sammons
April 23, 2010 at 10:49 am
This book follows the well written and informative “Adwords for Dummies” by the same author It contains new information you will not find hard to absorb. This book is also well written with the information presented intelligently. You do yourself a disservice if you don’t read this book!
Rating: 5 / 5
S. Bagley
April 23, 2010 at 1:23 pm
Don’t hesitate, make this a part of your AdWords library and buy it today!!! Here’s why…
There are many who claim to be a Google AdWords expert or an expert in providing reviews of various books, but many fall way short of their individual claims. I am by no means an AdWords expert and this is why I depend on those, i.e. Howie Jacobson, PhD, who are so I can increase my knowledge and not drain my bank account.
My AdWords library is growing and there are just a few books I use as reference manuals that I go back to time and time again. Google AdWords for Dummies – 2nd Edition, written by Howie Jacobson, PhD, is one that has multiple dog-eared pages and lots and lots of highlighted text. His book takes the person through a very methodical teaching approach that is chalked full of documented examples, case studies, tips, strategies, recommendations, etc.
Books that teach can be written to engage readers or put them to sleep. Dr. Jacobson goes above and beyond and engages the reader not only with relevant and timely content but with humor sprinkled throughout. I like to smile while I read and Dr. Jacobson creates a reading environment that was on target for content and fun!
If you are new to AdWords or need to further enhance your knowledge, this book is a must-have! There are two other nationally recognized experts I would like to recommend, however, you will quickly learn that Dr. Jacobson will provide the same recommendations as you read his book
Rating: 5 / 5