Writing your first Google Adwords ad can be daunting if you have never done it before, so this article will walk you through the process so that you can be up and running in no time.
Once you have set up your account with Adwords, one of the first things they will ask you to do is to write your first advertisment. You are given an example ad at the top of the page and five lines to fill out.
Headline
The first line you have to write is the headline. When someone does a search for your keyword, this is the line in your ad that will be the most prominent and also be underlined. You only have 25 characters to work with in the headline so much sure it grabs attention. It is often beneficial to to use your main keyword in the headline if you can.
Description
The next two lines is where you get to write the bulk of your ad. You have 35 characters for each line. The most successful ads usually put a benefit in the first line and a feature in the second line. So you might have your benefit as “Make money with [product]” and your feature might be “Get your Free Report on [Product] here”.
URL
The last two lines are where you put your URL for the page you want your visitors to go to.
The first line (Display URL) will be the one that is displayed to your audience;
and the second (Destination URL) will be the actual url that they are sent to if they click on your ad.
Often if you are using your affiliate link, you would put the display url as the merchant page, and the destination url as your affiliate link. That way the audience will only see the display url.
So now your ad is done! It’s now just a matter of clicking on SAVE AD and next choosing your keywords and budget and saving the ad. Google usually starts displaying your ad within 10 minutes of submitting it, so you could start seeing traffic almost immediately.